MEXC launches AI-Masters copy trading competition for global users

Key Takeaways

·  Crypto exchange MEXC has launched an AI-themed copy trading competition called AI-Masters.

· The competition highlights AI-assisted and quantitative trading strategies within its copy trading platform.

· The launch reflects broader efforts by exchanges to drive engagement amid subdued trading volumes.

A new competition focused on automated trading

MEXC has launched a new copy trading competition branded “AI-Masters,” aiming to attract active traders by spotlighting AI-assisted and algorithmic trading strategies. The initiative centers on the exchange’s existing copy trading infrastructure, allowing users to automatically mirror the trades of selected strategy providers.

The launch comes as centralized crypto exchanges continue to seek new ways to maintain user activity. With spot market volumes remaining below previous cycle peaks, platforms have increasingly relied on competitions, social trading tools, and automation-focused products to stimulate participation.

How the AI-Masters competition works

The AI-Masters competition is structured around MEXC’s copy trading feature, which enables users to follow designated traders and replicate their positions in real time. Participants can join either as lead traders whose strategies are visible and copied by others or as followers who allocate capital to those strategies under predefined risk parameters.

According to the exchange, the competition emphasizes strategies that incorporate artificial intelligence, quantitative models, or data-driven approaches. However, MEXC has not published detailed criteria defining what qualifies as an AI-based strategy, nor has it disclosed specific performance thresholds beyond general references to profitability and risk management.

As with standard copy trading products, users are presented with performance histories and risk disclosures, noting that past results do not guarantee future returns.

Broader context in the crypto exchange industry

Copy trading has become a common feature across centralized exchanges, particularly in derivatives markets where retail participation remains relatively strong. These systems allow less experienced traders to gain exposure to more active strategies while generating additional trading volume for exchanges.

The addition of competitive elements, such as leaderboards or prize-based campaigns, has proven to be an effective short-term engagement tool. The AI-Masters competition fits into this broader trend, using artificial intelligence as a thematic focus rather than introducing a fundamentally new trading mechanism.

Across the industry, exchanges have increasingly marketed AI-driven tools as a way to lower barriers to entry for complex trading strategies, even as the underlying risks remain unchanged.

Limited immediate market impact

There was no immediate impact on crypto markets following the announcement. MEXC did not indicate any changes to its trading fees, leverage limits, or asset listings as part of the competition, and the initiative does not involve protocol-level developments.

From an industry perspective, the launch adds to a growing number of exchange-hosted trading competitions that emphasize automation and strategy replication. Similar offerings already exist across multiple platforms, suggesting that AI-Masters is an incremental addition rather than a disruptive shift.

Historically, such competitions tend to concentrate trading activity during promotional periods, with volumes often reverting to baseline levels once campaigns conclude.

Risk disclosures and regulatory backdrop

Copy trading and automated strategy products continue to attract regulatory attention in certain jurisdictions, particularly where they may resemble portfolio management or advisory services. While MEXC has not outlined jurisdiction-specific restrictions tied to AI-Masters, access to copy trading features is generally subject to local compliance requirements.

Regulators have increasingly emphasized clearer disclosures around algorithmic trading, including the limitations and risks associated with AI-based strategies. Exchanges offering these products are expected to ensure that users understand the speculative nature of such tools.

What to watch next

MEXC has not specified the duration of the AI-Masters competition or whether it will become a recurring program. Based on previous trading campaigns, the exchange may adjust incentives or extend the competition depending on participation levels and trading activity.

The effectiveness of the AI branding will likely be measured by user engagement metrics rather than technological adoption. If successful, similar AI-focused promotions could be rolled out across other trading features.